Businesses have found that having a great website would enhance their brand value . So, web designers are having a huge responsibility on their hands while creating websites for businesses big, small and startups.
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Importance of websites for startups
Website is the first place someone goes to find out about your business. Being a startup, without having a website, how will people know about the services you offer? How should they contact you? If someone hears about the product/service that you offer, where should they go to check out more info regarding the product.
Nowadays, people are going online to buy products/services they desire. Without a site, you are going to miss out a number of business opportunities. So, you might have understood by now that a website is very important and it’s going to be the key for your business success.
Let’s quickly look at the most common web designing trends for startups, which will help businesses to progress effectively. A website must have:
1. Responsive Design:
Nowadays, most of the businesses are going forward with Mobile First Strategy. Mobile has set itself to transcend desktop. In the next few years, there will be a lot of mobile users who access your site. The global Smartphone audience surpassed 1 billion in 2012 and 1.75 billion in 2014 according to eMarketer. They also estimated that by 2017 the rise would be even high. This is the reason why web designing companies in Hyderabad, having clearly understood market conditions, have started designing responsive websites to their clients.
2. It Must Be User Friendly:
A user friendly website saves a lot of time and retains the user on the website. A user friendly website helps in easy navigation. All available options which are important for accessing the website must be easily found. This increases the time spent on the website and decreases the bounce rate. So, most of the web designing companies maintain international standards and strive hard to make the website user friendly.
3. Website Must Be SEO Friendly:
A user friendly website can be easily found on search engine result pages (SERPs) and easily accessible to people who are searching for information. How to make your website SEO friendly? Here are some tips which would definitely help:
a) Firstly, prevent duplicate content issues.
b) Use only copyright free images.
c) Establish internal linking effectively.
d) All the web pages should have proper meta description, meta tags and meta titles.
These are just a few ways to make your website SEO friendly. You can research online and find more ways.
4. You Add Social Media Widgets to Your Website:
You may be having a wonderful website with great content, yet you are not getting traffic or any shares on your article. Why is it so? There may be many reasons. One of them can be that you don’t have social widgets. Social widgets or icons are very important in a website.
A website owner shares his personal experience about social widgets:
“I have started a website and have designed the website myself and the content was excellent. But to my surprise, after delving into the online business world and making my own website and marketed, I had realized that I need to start and learn about social media and use the social widgets effectively in my website to leverage all the advantages and get more traffic to my website. With the addition of social widgets, my website has got more hits than usual.”
Let’s check the benefits of site owner after adding social icons:
- Visibility of your site increases:
It’s obvious that most of the users have the tendency to share what they like to different social media channels like Facebook, Twitter, Google+, Pinterest, etc. By doing this, your website gets more exposure to their friends and thus increasing the reach of your website.
- Google ranking increases:
To determine the rank of a website, Google considers certain factors such as traffic to your website, interactions in your website, the number of times your website was shared through social widgets, etc. As many people will be sharing the content on your website and interacting, your Google ranking will definitely rise.
5. Stand Out:
We know it’s hard to stand out from the crowd with an ocean of companies keep popping up every day. Give your website a distinctive style with the design work, which helps your brand easily recognizable and stand out from the crowd. For example, just think about the company Coca Cola. When you hear the name, the first thing which pops out of your mind is the color red. So, a good unique design will definitely help your brand stand out from the many.
So, when you plan to start a business, it’s very important that you think of a proper design for your website. Since your website is your identity online, integrating the above mentioned web design tips into your website will give your business the right start.